
Sales operations
Sales Intake Intelligence
At one law firm, the strongest reps knew which questions helped them decide whether to sign a caller. We studied their call histories and brought those questions and the caller’s previous answers into the intake record.
- Phone time on calls ending in a signed retainer fell from 60 to 15 minutes.
- Conversion to signed clients rose from 9% to 17%.
- Daily inbound volume rose from 60 to 130 calls as the answer rate rose from 75% to 97%.


